Pantone and CMYK may sound like clothing lines…but they’re not.

By Winn Apple   |   Published May, 2013

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No, Donna Karen has not developed a sibling clothing line to DKNY; but it certainly sounds plausible. With a few cocktails under your belt, I bet you could convince a few folks that this is indeed 100% true.

“So what exactly are Pantone and CMYK?” you ask.

They are standardized systems of color –systems which assigns numerical values to the endless variations of color and shade that exist. These numerical values are essentially a recipe without which consistency would be nearly impossible. Try passing on your grandma’s famous shortbread cookie recipe without including measurements. Ridiculous…right!

“Who needs standardized systems?” you scoff. “I’m a freewheeling kinda soul.”

Well, the Scotts for one need it! That poor ole National flag of theirs has been depicted in more shades of blue than a Lineolated Parakeet.

It was this broad variation in shades of blue which inspired the Scottish Parliament to adopt the Pantone –or – PMS 300 as the standard color of their National Flag. Until 2003, when the ruling was passed down, the flags background ranged from sky blue to navy blue. Saint Andrew would certainly not be pleased with the inconsistent representation of the image conceived to pay tribute to him – their patron saint.

Pantone, which began as a commercial printing company in the 1950’s, hired a very bright young man by the name of Lawrence Herbert, who used his chemistry knowledge to systematize and simplify the company’s stock of pigments and production of colored inks – creating a precise and reliable way to communicate color. Ahhhh, now the numerical attributes make sense. Those clever scientists!

Now that we have covered what Pantone – aka PMS – and CMYK are, let’s discuss for a moment the difference between the two.

Pantone – aka PMS – tends to get cranky once a month is not the answer…smarty pants!

CMYK colors are created using four “ink guns” – cyan, magenta, yellow and black. Each of the four colors are deposited separately – one at a time – onto the paper, in various ratios, during the printing process. If you look through a magnifying glass at material printed in CMYK, you will see tiny dots of color. Imagine the famous pointillist painting by Seurat, “A Sunday Afternoon on La Grande Jatte”, this painting, as were all paintings in this style, was created with dots of color. The technique relies on the ability of the eye and mind of the viewer to blend the color into a fuller range of tones. Consider CMYK the pointillist artist of printing.

In contrast, Pantone colors are referred to as spot colors – a color generated by an ink (pure or mixed) that is printed using a single gun. Take that same magnifying glass you used to inspect your CMYK color and take a gander at a printed Pantone color. It will look smooth. Ofcourse there are some exceptions, when a Pantone printed piece will appear spotted or textured, but we’ll just save that for another discussion.

Pantone creates an enormous range of color for consumers to select from, many of which are complex enough that they must be blended by the company to achieve exactness. Others are mixed by your printer, prior to printing, based on the recipe and colors supplied by Pantone – an art in and of itself, which requires a high level of expertise.

In addition, Pantone colors utilize 13 base pigments (15 including black and white) mixed in specific amounts to achieve the spot colors they design – while CMYK has but 4 measly colors to work with. You shouldn’t feel sad for CMYK –the majority of the world’s printed material is produced using this system. It’s a super star and what’s more it can be used on digital and offset presses. Pantone, aka PMS, is a bit more persnickety; she only likes the offset printer.

In that I don’t want to overwhelm you with information, we’ll touch on one last distinction between these dueling systems – color range. Pantone has 1,114 spot colors that cannot be reproduced using the CMYK system. Though many can be mimicked by that crafty ole CMYK, the result will not satisfy the discerning eye of some designers.

Pantone did loosen up a bit over time in 2001 and decided to share some of her tightly held secrets and provided translations of the colors with screen-based colors known as RGB (a red, green, blue system). These are the colors you see on your computer and that enormous flat screen TV you just purchased to watch Project Runway. Come on men, fess up. You’ll tune in to watch Heidi Klum.

Now I know the freewheeling part of you may not find the allure in approaching colors in such a structured way – but when you’ve completed that brilliant painting of the unicorns and rainbows dancing in the silver metallic trimmed clouds and decide that this masterpiece should don the cover of your Earth Day Celebration Card, you’ll want to feel confident that your art work translates exactly.

When that day comes and your inner Van Gogh is demanding to be expressed, printed and mailed to all your friends’, colleagues and notable art collectors, not to mention printed in the most environmentally kind way possible, contact Bacchus Press. We are experts in color reproduction, green printing and all that falls between so you won’t need to be…you lil free-wheeling artist, you!

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Mayhem at the Press – a hero’s story

By Winn Apple   |   Published April, 2013

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“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds…”

It is the very sentiment that inspired Herodotus’ to write these words – which are inscribed on the James Farley Post Office in New York City – words which brings to mind a tale of heroic proportions – one filled with horrendous storms, plummeting power lines, a book bindery up in flames and the little printing press that could.

What began as an eleventh hour order for a 200 page smythe sewn, bound book –commemorating the 70th anniversary of a notable engineer / architectural firm – quickly morphed into nail biting race to the finish line.

The project, normally requiring a full ten weeks to fulfill, Bacchus Press agreed to complete in three weeks. Ah, but the client ran an additional five days late. Yikes!

With prepress complete, the printers’ proof was ready and the designer was on her way to sign off as the pressmen stood by, waiting for the start gun to fire.

The project was chugging right along with no time to spare.

Hallelujah, the paper arrived and the truck was pulling in, in preparation to unload. Sounding off its safety beep as a warning to oblivious pedestrians, the delivery truck began backing in. Apparently, the high voltage utility pole wasn’t paying proper attention and failed to step out of the way.

CRASH! The truck plowed into the hefty pole while moving at a swift clip, successfully causing the wooden beast to tilt.

Like a bungee cord, electrical lines carrying 10,000 volts temporarily sagged then snapped back, pulling with them the adjacent utility pole. This tug of war ended in severed lines, thrashing and spitting like viperous snakes as they fell to the ground – zapping empty cars and hurling threats at fleeing onlookers.

As though an underground gargantuan creature had been released with proportions so massive even ole nessie would shudder, the ground trembled and quaked with a deafening rumble.

Bacchus Press was down for the count, as were all the neighbors for two blocks in every direction! The computers went black, the presses screeched to a halt as the street exploded and sparked.

The owner stood slack jawed, gaping out the window, watching as electrical lines slammed down atop his car and the delivery truck – releasing venomous sparks and snaps. With no way to warn the truck driver to stay in his vehicle, he could only cringe and hope the young man would know better – which he most fortunately did!

“Ring, ring”, the cell phone went off. The designer was trying to get through but the roads were blocked. Being the Mad Max that she was, she parked and trekked through the treacherous Thunderdome – successfully making it to our door and giving us the green light to proceed.

Not only was there no power to run the job, but the pressmen rolled up their sleeves and embarked on an eight hour task of manually cranking the presses to clean – if not, the rollers would be destroyed.

24 hours lost; the power returned, the paper was finally unloaded from the delivery truck and prepress began the daunting task of creating the 500 plates required to print the jinxed book.

With the presses loaded and running at top speed, our pressmen worked around the clock.

There was no time no time left to ship; a truck was rented, the printed pages loaded and off they scurried through the dark night eight hundred miles to our bindery in Arizona. With deposit paid and time reserved, there was no room for delay. The bindery had courageously committed to completing the impressive task of binding 700 books in three days – mere mortals require three weeks. Our affiliate binder is clearly from the planet Kal-El.

With pages printed and delivered safe and sound, everyone released a sweet sigh of relief…right? No!

The usual calls were made, checking on the status of road weary pages. “Hm, that’s odd. No one is answering the phone at the bindery.”

The first day comes and goes with no word to be had. The bindery is radio silent! 48 hours to go and the client is worried but Bacchus Press kept its cool.

The lonely sound of crickets soon disrupted by the sound of the phone -it’s the bindery atlast!

“A what ripped the roof off?”

“A tornado – a tornado ripped our roof off!”

At this point, one might imagine that god himself…or herself, had taken real issue with this smythe sewn, hardbound commemorative book and the chance of even a single copy of this demon print arriving at the scheduled GALA event celebrating this momentous occasion was bleak.

Against all odds and formidable forces, the powers of Bacchus unite and the book was printed, bound and rush delivered on time.

It is this level of service, impeccable even by the ancient Persian Empire standards, which inspires our clients to return again and again, knowing that their print job, big or small, will be delivered on time and looking oh so very excellent.

Do not underestimate Bacchus Press. Go ahead, take your best shot.

You order…we deliver!

Until next time, keep it Green.

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Wondering if the term “mill broke” is slang for laid off…it’s not.

By Winn Apple   |   Published March, 2013

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Before we dive into the riveting topic of mill broke, I must inform you that I was unable to uncover a slang term for laid off. I did, however, find a plethora of entertaining urban substitutes for getting fired – all of which pertained to very specific conditions under which the termination was delivered.

Before we begin today’s lesson, allow me to share a few of the gems I found on www.urbandictionary.com.

1. Adobbin – getting fired via mail courier cause you don’t answer your phone.

2. Cyber Sacked – getting fired via email or social networking site.

3. Bangalored – getting fired from a job because it was outsourced to an offshore company

“Ok Bacchus P., enough fun and games,” you may or may not be saying to your computer screen, “what is mill broke?”

Besides being my number one vote to fill a rather important slang gap, it is in actuality the paper trimmings and other paper scrap generated at the paper mill.

WOW is right!

“What happens to the mill broke?” you ask.

Well, it doesn’t receive an unemployment check, but rather it is put right back to work. In various amounts, it is added to paper which has been recovered from responsible recyclers like you and then magically transformed into recycled paper.

Now here’s where the distinction “recycled” gets a bit fuzzy in definition. Hold on to your hat folks, the story is about to peak.

All recycled papers are not created equal. There, I said it!

There are four ingredients that can be used in varying percentages when making recycled paper –

1. Mill Broke – which we’ve covered.

2. Post Consumer Waste– the paper products you recycled. You’re so responsible!

3. Pre Consumer Waste – the paper products that exited the mill but never made it into your shopping cart, such as magazines collecting dust on rack at the checkout stand – though I have seen you secretly leafing through that National Enquirer!

4. Virgin Pulp – wood pulp made from newly cut trees.

Paper manufactures can get pretty liberal with the use of the term recycled. The percentages of recycled material used can range from 10% to 100%, though by E.P.A. (Environmental Protection Agency) standards, recycled paper should contain atleast 30% post consumer waste.

To top it off, some papers don’t even contain post or pre consumer waste. It may only contain mill broke and maybe not much of it.

Here you are loading up your reusable, hemp grocery bag with recycled goods, gleefully skipping down the road thinking to yourself, “Look at me buying recycled paper. I sure do feel good about it!” And you should, despite the fact that you just got bamboozled by a pack of paper touting the recycled logo. Despite the trickery, you can still sleep sound knowing that there are some pretty amazing organizations out there committed to keeping our majestic redwoods and ancient forests safe – organizations like Canopy and FSC.

And, though yes, trees were indeed harvested to make that pearly pack of paper, it may be of some relief to know that most non-recycled papers come from trees specifically farmed for use in paper products, though not cutting more trees is the preference.

To find out what percentage of the paper was made from previously used paper, check the package – it should be listed. You can also ask your printer what percentage of post-consumer waste is used in the papers they offer. Certified Green Printers, like Bacchus Press, generally offer a vast selection of recycled paper, most containing 80% – 100% post consumer waste.

Keep in mind that the right paper makes a difference not only for the environment but for the finished quality of your project, and 100% recycled paper might not be the right one for the job. Our super awesome customer service representatives would just be tickled pink to help you in your paper selection. Really!

Just remember, you can trust Bacchus Press for an eco-friendly and excellently executed print job – the results of which will impress your boss, undoubtedly leading to job security and in turn you won’t find yourself in the unemployment line…mill broke.

Till next time folks, keep it green!

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What do spam and Green house gas have in common, besides not being delicious!

By Winn Apple   |   Published Feb., 2013

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Now let’s just clear one thing up before we get started, Spam the canned meat IS delicious, particularly when you are on a hiking trip. I promise you’ll salivate after a long day of hoofing up them thar hills as a slice’a that is roasted over a roaring camp fire – its unidentifiable juice dripping down the length of that twig you have skewered through it. Yum is right!

Indeed, this satisfying canned substance is not the topic of today’s discussion. The spam I speak of is the sort you find in your email inbox, if not effectively filtered and directed into your trash. These lil buggers are not only annoying, but harmful and costly.

Over 183 billion spam emails are sent hurling through cyber space each day. That’s a lot Carl Sagan!

What in the world does that have to do with Green House gas? Well, it takes energy to generate, screen delete and store these pests. Let’s not even talk about the havoc that could be wreaked upon your operating system after opening an infected one. I know, I know. They call to you like sirens at sea, begging to be opened with tantalizing subject lines such as the following gems I discovered on cracked.com

1. Maintain your weight. amputate.

2. Two days of great sex for under $5

3. Just sign up and understand that your life was suxx before.

4. Hey girl how are things I once was a post man

Enough with the silliness, let’s get back to the topic at hand – the dangers of spam.

Admittedly it is tough to measure the amount of energy consumed by such a tiny lil thing – but it has been estimated to contribute greenhouse gases equivalent to over two billion gallons of gasoline each year. That would be equal to the carbon footprint of driving your car around the globe 1.6 million times.

And those computers we use to receive all these bits of spam often end up in landfills. Less than 20% are recycled. The electronic waste which ends up in our landfills are in danger of leaking toxins – lead, mercury, and cadmium make their way through the soil and into the water we drink and are ingested by the fish we eat. I imagine the fish won’t be too pleased when they catch wind of this. Keep alert on your next fly fishing trip. Those forty pound rainbow trout could be staging a coup.

Let’s talk about storing all those uber important emails we receive. Lots of juicy stuff stored at the data center. These facilities require an enormous amount of energy to heat, cool and power. According to the New York Times, data centers around the world consume more energy in one year than the entire country of Sweden.

In the midst of our rapidly advancing technology, we forget that everything has a cost. Even burning a CD or DVD generates 4 times the amount of CO2 than printing a 100 page four-color report. Those shiny little spheres are very difficult to recycle to boot!

Here’s another fun fact, Swedish researchers found that reading the news online for 30 minutes produces more CO2 per year, per reader than reading a printed news paper. Yes, it actually produces less CO2 to create your news paper each day, all year long. Admit it, you miss sending your four legged, floppy eared pal outside to fetch your paper while you brew your first cup of coffee – your dog, not your significant other. Jeeze you people are twisted!

As responsible folks, we try our darndest to make environmentally sound decisions, but our busy lives require us to take a few shortcuts along the way – shortcuts that Mother Nature doesn’t particularly appreciate. Don’t be hard on yourself. You’re doing your best and you should know that you do make a difference with even the smallest of efforts!

Consider this next time you sit down and prepare to craft a heart melting love email or a sexy text promising a rumpus to remember for under $5 – an actual love letter has been averaged to linger for over 65 years, a text or email, 5 seconds. Or worse, your smoldering hot email might just be rerouted to junk where it will wallow in a sea of spam.

Personalized, eco-friendly cards printed at Bacchus Press would never suffer such a tragic fate. They’d be way to sexy to ever toss. Drop us a line, we’ll help ya create something fetching…you smoldering Casanova, you!

Till next time, keep it green!

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A few great sources of information for this blog:

McAfee
newyorkgarbage
Environmental Defense Fund
ewasteguide
New Page Paper

Who shot QR?

By Winn Apple   |   Published January, 2013

Everyone with the decoder installed on their smart phone…that’s who!

If you were hoping I would announce the return of your favorite late night soap opera, I’m sorry to say that I am not. Though I imagine a revival of Dallas is in the pipelines somewhere.

Let’s review a bit of what we know of this nostalgic sounding acronym.

QR Code, aka Quick Response code, is a matrix barcode which is encoded with text, URL or other data. The looks of it are reminiscent of the late 70’s video game, Space Invaders, after a few of the enemy had been successful shot down -with its black modules arranged in a square pattern on a white background.

The code requires a QR code reader to translate its cryptic message. An application for this mysterious translator can easily be downloaded as an application to your smart phone allowing you to roam about, reading codes on a whim.

Despite its popularity in Japan, the QR code has only recently hit mainstream America. Always at the forefront of technology, Japan began equipping its cell phones with QR code readers over four years ago -most likely in anticipation of its growing popularity.

It’s not uncommon to find QR codes prominently placed in many of GAP Inc.‘s marketing campaigns. Walking into Old Navy, don’t be surprised to find QR printed onto a large poster hanging in the window or colorful flyer displayed at the checkout counter announcing a sweepstakes of some sort – directing you to utilize the code to obtain important information on how to enter for a chance at the grand prize.

Whipping out your smart phone, eager for a chance at Justin Bieber tickets, you swiftly snap a shot of QR and off you go. With speed and ease you are safely delivered to a unique URL. The associated landing page, as promised, delivers all pertinent information. You enter the contest and wait patiently.

All sorts of restaurants and retailers utilize QR code. It can be a real convenience if you are a foodie who frequently passes by restaurants that look interesting. With no time to stop in for a bite, you snap an image of the code conveniently printed onto the menu and off you go. A new URL has been successfully stored with all of your other eatery URL’s. Just thumb through those when you’re hankering for a new place to grub.

Directing individual QR codes to a unique and personalized landing page is another effective marketing strategy for converting direct mail recipients into new clients. With the ability to propagate each page with your potential clients name and information specific to them, you’ll be far more likely to catch their attention.

The uses for QR codes are countless. Its versatility and convenience makes it the perfect marketing tool, offering consumers direct and instant access to everything from movie trailers to nutrition information. You’d be hard-pressed these days to find a catalog not sporting one.

Next time you set out to print up new marketing material or direct mail campaign, consider adding a QR code.  Save yourself some time, money and hassle by using a printer, like Bacchus Press, who can handle the entire project from print to mail.

And when you’re ready to discuss the next night time soap, drop me line.

Till next time, keep it Green!

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Green Sheen – tales of a dastardly ne’er-do-well

By Winn Apple   |   Published December, 2012

Green Sheen, more commonly known as Greenwashing, certainly sounds more likely to be the antagonist than the protagonist in a tale of good-vs-evil – using subtle mind control to alter the perception of the unsuspecting public. Oh what a dastardly villain that Green Sheen be!

Though there may very well be a character such as this in the making, comic book villains are not the topic of today’s discussion, but rather a form of green marketing which twist the perception, promoting the impression that a company’s policies or products are environmentally friendly.

We’ve all seen products, which are undoubtedly toxic, displaying a tree, a flower or some such earthly symbol on the front of its’ packaging. If you didn’t stop to examine the list of contents, you’d never guess the neon green substance could melt your hair. Most folks are likely making a mad dash through the store, and if the price is right, grabbing the items that appear to be earth friendly.

This funny business, with its subtle assurances, pops up everywhere. Hotels offer an Eco-friendly sign to hang on your door, alerting the maid service that you’d prefer to save the environment than have your room cleaned – supposedly the reduction in water usage and toxic cleaning products being the motivation behind the hotels’ intentions.

The examples are numerous; such as car manufacturers taking liberties with the terms “clean” and “environmentally friendly”. Less harmful…possibly, but friendly, well that’s a stretch!

Or how about the EPA renaming sewage sludge to bio-solids, and allowing it to be used as fertilize, despite the fact that it often contains many hazardous materials including PCB’s, dioxin, arsenic, cadmium,lead, and asbestos.

Everything from diapers to bottled water allude to or outright claim being earth friendly. In reality, most of what makes modern society function has a harmful impact. To what degree, is the question.

Printing is no different. There are many components to the process that are quite harmful – everything from the production of paper, to the ink, to the final product which may very well end up in a landfill.  What’s available is the option to choose a printer that is less harmful to the environment. Simply offering paper with a certain percentage of recycled content is not a huge environmental leap.

Certified Green printers alter not only their printing practices but the efficiency of their business as a whole. In addition to offering forest friendly, recycled paper, vegetable based ink & recyclable cartridges; they work with carbon offset companies, reduce waste and minimize energy usage, among other things.

Yet, it is not an endeavor which is earth friendly. All of our contemporary practices have their own impact which needs to be offset.  At Bacchus Press, we make every effort to provide the cleanest product and service possible – minimizing our impact in every step of the process.

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VOC’s are not responsible for sexy, X-men mutations…as far as I know.

By Winn Apple   |   Published November, 2012

Volatile organic compounds (VOC s) are high vapor pressure, low water solubility compounds found in many manmade chemicals, many of which were associated with printing. The invention of UV dried inks instead of volatile based inks eliminated these toxic gases, resulting in a safer healthier work place and ozone.

Before you release a sigh of relief, let’s take a peek into where else these harmful acronyms run amuck. Printing is far from the only culprit.

It certainly doesn’t occur to most people to be concerned about the seemingly innocuous products they use daily, and quite liberally I might add.  It wouldn’t even cross your mind that plugging in that delightful air freshener could cause hormonal abnormalities, birth defects and reproductive problems.  But an incredibly high percentage of air fresheners tested by the NRDC (12 out of 14 to be exact) were found to contain highly toxic chemicals called phthalates. In addition, they may contain allergens and VOC’s, as well as cancer-causing chemicals such as benzene and formaldehyde. Yick!

On the bright side, your home smells like cherry chapstick.

One issue facing the US is deregulation. Its been claimed that this is due to big companies who would prefer to keep running business as usual and apparently Washington is all ears. Though I for one,  am all in favor of no animal testing; there must be a way to regulate the products clearly hazardous to health. On the flip side of the coin we have the EU’s enforcement of strict regulations by way of the REACH Law drafted in 2007. The law requires that harmful chemicals be eliminated by companies who want to do business. As a result, the US has become the dumping ground for toxic toys, electronics and cosmetics that are continually being produced outside the US. Why not ship them here. We don’t have the protection of the REACH Law. Bummer.

Seriously, only about 5 percent of the chemicals found in the products we use have undergone even minimal testing for their toxicity or environmental impact.

Before you go rushing home to yank your air fresheners off the wall, let’s take a look at some of the other culprits lurking about your home – you’ll likely want to toss them while you are at it.

Let’s begin with all our vanity products. Vanity is acceptable; genetic damage…I dare say not.

There are a number of insidious characters nuzzled into that lovely eye shadow and vixen red lipstick. The same goes for hair color, deodorant, shampoo, toothpaste….the list goes on and on. It’s dangerous maintaining all that glamour. But please, do not use this as an excuse to forego the necessary shower.

Lead, a neurotoxin which typically occurs as a contaminant, such as in hydrated silica, an ingredient in toothpaste. Lead acetate is added as an ingredient in some lipsticks and men’s hair dye. It can cause brain damage and developmental delays even at extremely low concentrations. The average woman will ingest 6 pounds of lipstick in her lifetime. That’ll curb your appetite.

Other harmful ingredients include mercury, found in mascara and eye shadow, can cause neurological damage among other things. Talc, found in eye shadow, blush, baby powder, deodorant and soap, is known to act as a human carcinogen and has been directly linked to ovarian cancer. When inhaled it can behave similarly to asbestos and may lead to the formation of lung tumors.

Those are just a few.

Well, don’t get disheartened.  There are plenty of beautifying products which won’t lead to the sudden and unexpected arrival of a third eye.  There are plenty of retailers on-line – small companies like Mountain Rose Herbs or large companies like Amazon that offer Natural and Cruelty Free products.

I imagine once you liberate your bathroom, freeing it from the tyranny imposed upon it by the villainous beauty supplies, you’ll want to perform a good clean. Well you’ll likely want to add most of your cleaning products to the lead lined container you just hurled the vanity culprits into.

With merely a ratty old cleaning cloth remaining, you’ll next set out on the daunting task of replacing the scandalous cleaning agents with a friendly alternative. There are plenty of natural cleanser available and plenty of recipes, should you be so bold as to mix your own.

You and I could spend pages upon pages together, reviewing products we’d be far better off not using. But I have a feeling most of us likely know what these products are. They are the ones that burn your nose hair when you clean the shower and make your face peel. I’m sure Mother Nature loves to see those empty containers arrive at the dump.

The chemicals alone are hazards enough, but you and I are mixing and mingling these things in our home and crafting some crazy concoction that is likely resulting in some forsaken cellular mutation. I doubt seriously that it will produce anything as sexy as the X-men. You will not, I repeat not, come out of this looking like Storm or Wolverine.

If you’d prefer to age well, with your body functioning as optimally as possible and not hooked up to a respirator or tooling around on a rascal with a colostomy bag, then please people, take your health into your own hands. Rid yourselves of atleast a few of these ner-do-wells. I think I speak for everyone when I say; we want you strutting your stuff around town for years to come.

Bacchus Press - doing our best to keep it green.

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