A Brief History in Color – Part I

By Winn Apple   |   Published August, 2013

The Red Coats are coming, the Red Coats are coming!

It’s reasonably argued that Paul Revere did not shout this infamous phrase, nor any other, while galloping through Boston in 1775. What is verifiable is that British Army was indeed referred to as Red Coats, for obvious reason. Color!

And color is what we are here to speak of today.

Alizarin, the first color to be synthetically reproduced, was used as a red dye for the English parliamentary “new model” army. The distinctive red color, invoking the reference Red Coat, would continue to be worn for centuries.

What spawned humans’ affinity with color? It’s not as though with the creation of life came tubes of Winsor & Newton’s Alizarin Crimson dangling from fertile tree branches like ripe fruit.

Not only did Alizarin Crimson not blossom out of thin air, ready to be plucked and slathered onto our cave walls, it wasn’t even derivative of a source one could readily see. Its lusty red is produced from a single compound extracted from the roots of a plant by the name of Rubia Tinctorum.

Humans’ first experiments with color weren’t so difficult a process to achieve as was the case with Alizarin. More than 32,000 years ago cavemen began to use color to decorate their cave walls, mark objects and possibly even the skin of their clan. There weren’t men in white coats boiling pots of roots and bark, extracting pigments. Nope. They preferred to keep things simple. Clumps of red and yellow earth – the color we now call Ochre – along with white chalk and soot from the fire pit were all the medium they required to produce their spectacular cave creations.

As time progressed, our process for attaining color became more complex. We didn’t simply grab a handful of clay and paint the town red. We desired richer, more distinct colors that required a bit of labor and ingenuity to achieve.

The Aztecs created a red using the female cochineal beetle. Talk about labor intensive! The color is derived from carminic acid with is released by the beetle to keep other predator insects away and must be extracted from the body and eggs of the lil critter. The Aztecs were so fond of cochineal red that they considered it more valuable than gold. Can’t imagine the beetle was too pleased about being so popular!

The Aztecs weren’t the only ones to go to extremes in order to colorize their world. The Romans had to crush four million mollusks to produce a single pound of their favorite royal purple.

The ancient Egyptians went to great lengths as well. They created many difficult to achieve colors from a variety of vegetables and minerals. The blue we now refer to as cobalt was created from blue glass ground into a fine powder. Ofcourse this required the initial step of creating the glass from sand and copper.

As a language, color has been also used to describe mood and establish authority…among other things.

Romans in high office would wear purple robes indicating power, nobility and thus authority.

The color black, regarded as grief, was a clear choice for Queen Victoria to communicate her sorrow over the death of her husband – a fashion choice which became quite iconic. We’ve certainly all heard the phrases, “I’m green with envy,” or “You’re yellow bellied,” or “I’m feeling blue”.

In addition to being a tool for artistic expression, color was commonly regarded to have healing properties. Multiple civilizations, including The Egyptian, Aztec and Chinese, created documents denoting specific colors as being treatments for various ailments. A 2000 year old Chinese chronicle, The Nei/ching, recorded color diagnoses within its lengthy text.

Today, we see an array of products, literature and therapy devoted to the belief that color effects health, mood and vitality; an ideology based on a theory that each color exists on different frequencies and vibrations. The appropriate color may allow our feelings and emotions to return to a balanced state. One of my favorite items I stumbled upon while researching color was a snappy pair of glasses designed to lift mood through color.

Interestingly, with all of this, anthropologists discovered that many languages contain only two color terms, one being equivalent to white and the other black. For the millions of colors that exist, nearly all have names borrowed on the examples of them, such as avocado, tan, peach and gold. English contains the highest number of unique naming at eleven; black, white, red, orange, yellow, green, blue, purple, pink, grey and brown.

With so many things volleying for our attention, we likely don’t realize our attention to color, but someone does! There are teams of marketing genius devoting time and study to color in an effort to determine what shade of fuchsia will be best received by their target audience. You can’t just go dropping in a bit of dye all willy-nilly and hope that folks will respond kindly to their tennis balls being colored a shade of pink or their masking tape green.

Achieving perfect color has been a long lived pursuit of man – and not an undertaking for the timid. Even for seasoned pressmen, color can go astray. There are numerous elements skulking in the dark shadows waiting to bungle the ink. The subtleties of some shades take an expert eye and steady hand to mix. It truly is an art.

Entire budgets can set aside for the designing and printing of items as seemingly simple as a company logo. Make no mistake; it takes a high level of skill.

When you’re ready to print, look to Bacchus Press. Our pressmen are experts in color!

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*Thanks to Artist & Craftsman Supply in Berkeley
www.artistcraftsman.com

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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Customer Service – a modern day dinosaur

By Winn Apple   |   Published July, 2013

We have real, live folk answering our phone. What a concept!

Few things drive me as bonkers as dialing an 800 number, only to be greeted by an electronic voice guiding me through a series of questions and button pushing. It begins to feel like obstacle course whose only design is to annoy me to no end – wasting my time and rarely delivering me to a human voice without some secret alpha-numeric code I supposedly set 12 years ago.

Insert expletive here_______________!

Some days it seems as though customer service is a dated technology long since forgotten, along with the 8 track cartridge and the Bakelite TV. Though I must say, I have run across some very inventive uses for vintage television sets, my favorite being a fish aquarium.

Finding a host of bad customer service stories is like shooting fish in a barrel…or a Bakelite TV. This age old colloquial is likely misleading, but its intent is fitting.

Running a search on Google, you will find pages of testimonials dedicated to consumer outrage and frustration over poor customer service.

You’ll also hear praise for the great!

What you won’t find is someone going out of their way to share their experience regarding service that had absolutely no impact whatsoever, which more than likely constitutes that majority of our interactions as consumers. It’s acceptable, but not something to list as a selling point.

“Harvey’s Burgers – come get your grub on where service is adequate…most days.”

If those burgers rock, business will too, until the day that bad service spoils the fun for everyone.

Let’s face it, we all have off days and no doubt the very best among us fall prey to waking up on the wrong side of the bed. Putting the occasional slip aside, shaking off bad attitude is job numero uno for Customer Service. They are the life blood of a company. Great service can keep your business afloat even in the worst of times.

Unless you corner the market, holding hostage your patrons as the single manufacturer of the wizitwack – the pinhead sized memory dot for the new credit card sized laptop – well then, your patron will find someone else, someone who probably does it better than you…and cheaper. Snap!

No one wants to give their hard earned dollar to jerks! Seriously…no one.

It is no difficult task to generate a rather lengthy list of what annoys us most in our dealings with service professionals – all of which come down to one point, we would all like to be treated graciously or at the very least innocuously. We don’t expect the folks at the counter to make our day sunshine in a cup and it is an absolute thrill when they do, but we sure as shootin don’t expect them to make it worse!

Great customer service absolutely can turn someone’s day around, unless you’re dead inside. In which case you should just go to Harvey’s Burgers and leave the awesome customer service representatives for the rest of humanity. We happen to appreciate the unwarranted smile.

In addition to the many qualities exemplary customer service embodies, solving problems and better yet anticipating them is at the top of the list.

Depending on the line of business, it may not be important for customer service to be a wealth of knowledge. Pleasant manners and the ability to locate information is all that is necessary. But many services that we rely on depend upon informed and experienced folks running the service helm.

Why?

In printing for instance, numerous factors apply. It is indispensable in the reducing of hair loss to deal with someone who knows their business and will catch issues before it goes to press. Let me repeat, before it goes to press. Especially if you need that annual report on the fly! You do not have the luxury of extra time.

The complexity of some designs and the associated considerations could make your head spin – substrates, spot colors, binding, bleeds, crossovers, crimping, folds – the list goes on and on and on. Expertise and experience will make your life far more delightful.

Next time you’re ready to go to press give Bacchus a call. Not only do we answer our phones, you’ll be happy we did. We’re a pleasure to work with and we know printing, so you don’t have to!

Till next time, keep it Green!

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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The printing press was inspired by ink stained hands.

By Winn Apple   |   Published June, 2013

Ok, Ok…that might be a bit of a stretch, but it is possible that Ma’ād al-Mu’izz, caliph of Egypt, inspired the very innovation that led to one of our most influential inventions. Apparently the calif had grown weary of ink stained hands and cloths and demanded that something be done about it.

Hence the fountain pen was created.

The invention of ink began as a simple concoction of ground carbon and glue, molded into sticks – or some such variation of this – and was commonly used among Chinese and Egyptian civilizations.

With the passing of time, ink evolved. But it wasn’t until about 1440 that a suitable recipe for printing press ink was discovered. I say “discovered” because it is rumored in 1410 the famous artist Jan van Eyck had been experimenting with the cooking of painting oil. Inks made with the heat-bodied linseed oil had the ability to stick onto a metal surface.

Well, clever Gutenberg musta got a hold of the formula, which proved to be a vast improvement over the inks of that time. The clarity of the print was vastly improved, significantly reducing the blurriness of the text.

Inks, being oh so ambitious, continued to improve. The use of linseed oil and other vegetable oils rich in polyunsaturated fatty acids produced something akin to varnish, speeding drying time and providing more viscosity.

In the 19th century, petroleum distillate was introduced. The solvents in this vehicle, shortened the drying time even greater. We’d soon discover that it too had its drawbacks.

With the shortage of petroleum and mounting ecological considerations, research into an alternative inspired the use of soy oil. This magic bean effectively reduced harmful VOCs associated with petroleum.

Today, it is quite common to see soy/vegetable based inks listed on the home page of many printing websites.

You should keep in mind, that digital presses do not use soy and vegetable based inks. These can only be used on an offset print job. But digital printing is great for small run jobs. It creates less waste and uses less energy, thereby decreasing CO2 emissions.

Check out Bacchus Press, next time you’re ready to go to press. We offer both offset and digital.

Until next time, keep it green!

If you enjoyed this article, get email updates (it’s free)

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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Pantone and CMYK may sound like clothing lines…but they’re not.

By Winn Apple   |   Published May, 2013

No, Donna Karen has not developed a sibling clothing line to DKNY; but it certainly sounds plausible. With a few cocktails under your belt, I bet you could convince a few folks that this is indeed 100% true.

“So what exactly are Pantone and CMYK?” you ask.

They are standardized systems of color –systems which assigns numerical values to the endless variations of color and shade that exist. These numerical values are essentially a recipe without which consistency would be nearly impossible. Try passing on your grandma’s famous shortbread cookie recipe without including measurements. Ridiculous…right!

“Who needs standardized systems?” you scoff. “I’m a freewheeling kinda soul.”

Well, the Scotts for one need it! That poor ole National flag of theirs has been depicted in more shades of blue than a Lineolated Parakeet.

It was this broad variation in shades of blue which inspired the Scottish Parliament to adopt the Pantone –or – PMS 300 as the standard color of their National Flag. Until 2003, when the ruling was passed down, the flags background ranged from sky blue to navy blue. Saint Andrew would certainly not be pleased with the inconsistent representation of the image conceived to pay tribute to him – their patron saint.

Pantone, which began as a commercial printing company in the 1950’s, hired a very bright young man by the name of Lawrence Herbert, who used his chemistry knowledge to systematize and simplify the company’s stock of pigments and production of colored inks – creating a precise and reliable way to communicate color. Ahhhh, now the numerical attributes make sense. Those clever scientists!

Now that we have covered what Pantone – aka PMS – and CMYK are, let’s discuss for a moment the difference between the two.

Pantone – aka PMS – tends to get cranky once a month is not the answer…smarty pants!

CMYK colors are created using four “ink guns” – cyan, magenta, yellow and black. Each of the four colors are deposited separately – one at a time – onto the paper, in various ratios, during the printing process. If you look through a magnifying glass at material printed in CMYK, you will see tiny dots of color. Imagine the famous pointillist painting by Seurat, “A Sunday Afternoon on La Grande Jatte”, this painting, as were all paintings in this style, was created with dots of color. The technique relies on the ability of the eye and mind of the viewer to blend the color into a fuller range of tones. Consider CMYK the pointillist artist of printing.

In contrast, Pantone colors are referred to as spot colors – a color generated by an ink (pure or mixed) that is printed using a single gun. Take that same magnifying glass you used to inspect your CMYK color and take a gander at a printed Pantone color. It will look smooth. Ofcourse there are some exceptions, when a Pantone printed piece will appear spotted or textured, but we’ll just save that for another discussion.

Pantone creates an enormous range of color for consumers to select from, many of which are complex enough that they must be blended by the company to achieve exactness. Others are mixed by your printer, prior to printing, based on the recipe and colors supplied by Pantone – an art in and of itself, which requires a high level of expertise.

In addition, Pantone colors utilize 13 base pigments (15 including black and white) mixed in specific amounts to achieve the spot colors they design – while CMYK has but 4 measly colors to work with. You shouldn’t feel sad for CMYK –the majority of the world’s printed material is produced using this system. It’s a super star and what’s more it can be used on digital and offset presses. Pantone, aka PMS, is a bit more persnickety; she only likes the offset printer.

In that I don’t want to overwhelm you with information, we’ll touch on one last distinction between these dueling systems – color range. Pantone has 1,114 spot colors that cannot be reproduced using the CMYK system. Though many can be mimicked by that crafty ole CMYK, the result will not satisfy the discerning eye of some designers.

Pantone did loosen up a bit over time in 2001 and decided to share some of her tightly held secrets and provided translations of the colors with screen-based colors known as RGB (a red, green, blue system). These are the colors you see on your computer and that enormous flat screen TV you just purchased to watch Project Runway. Come on men, fess up. You’ll tune in to watch Heidi Klum.

Now I know the freewheeling part of you may not find the allure in approaching colors in such a structured way – but when you’ve completed that brilliant painting of the unicorns and rainbows dancing in the silver metallic trimmed clouds and decide that this masterpiece should don the cover of your Earth Day Celebration Card, you’ll want to feel confident that your art work translates exactly.

When that day comes and your inner Van Gogh is demanding to be expressed, printed and mailed to all your friends’, colleagues and notable art collectors, not to mention printed in the most environmentally kind way possible, contact Bacchus Press. We are experts in color reproduction, green printing and all that falls between so you won’t need to be…you lil free-wheeling artist, you!

If you enjoyed this article, get email updates (it’s free)

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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Mayhem at the Press – a hero’s story

By Winn Apple   |   Published April, 2013

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds…”

It is the very sentiment that inspired Herodotus’ to write these words – which are inscribed on the James Farley Post Office in New York City – words which brings to mind a tale of heroic proportions – one filled with horrendous storms, plummeting power lines, a book bindery up in flames and the little printing press that could.

What began as an eleventh hour order for a 200 page smythe sewn, bound book –commemorating the 70th anniversary of a notable engineer / architectural firm – quickly morphed into nail biting race to the finish line.

The project, normally requiring a full ten weeks to fulfill, Bacchus Press agreed to complete in three weeks. Ah, but the client ran an additional five days late. Yikes!

With prepress complete, the printers’ proof was ready and the designer was on her way to sign off as the pressmen stood by, waiting for the start gun to fire.

The project was chugging right along with no time to spare.

Hallelujah, the paper arrived and the truck was pulling in, in preparation to unload. Sounding off its safety beep as a warning to oblivious pedestrians, the delivery truck began backing in. Apparently, the high voltage utility pole wasn’t paying proper attention and failed to step out of the way.

CRASH! The truck plowed into the hefty pole while moving at a swift clip, successfully causing the wooden beast to tilt.

Like a bungee cord, electrical lines carrying 10,000 volts temporarily sagged then snapped back, pulling with them the adjacent utility pole. This tug of war ended in severed lines, thrashing and spitting like viperous snakes as they fell to the ground – zapping empty cars and hurling threats at fleeing onlookers.

As though an underground gargantuan creature had been released with proportions so massive even ole nessie would shudder, the ground trembled and quaked with a deafening rumble.

Bacchus Press was down for the count, as were all the neighbors for two blocks in every direction! The computers went black, the presses screeched to a halt as the street exploded and sparked.

The owner stood slack jawed, gaping out the window, watching as electrical lines slammed down atop his car and the delivery truck – releasing venomous sparks and snaps. With no way to warn the truck driver to stay in his vehicle, he could only cringe and hope the young man would know better – which he most fortunately did!

“Ring, ring”, the cell phone went off. The designer was trying to get through but the roads were blocked. Being the Mad Max that she was, she parked and trekked through the treacherous Thunderdome – successfully making it to our door and giving us the green light to proceed.

Not only was there no power to run the job, but the pressmen rolled up their sleeves and embarked on an eight hour task of manually cranking the presses to clean – if not, the rollers would be destroyed.

24 hours lost; the power returned, the paper was finally unloaded from the delivery truck and prepress began the daunting task of creating the 500 plates required to print the jinxed book.

With the presses loaded and running at top speed, our pressmen worked around the clock.

There was no time no time left to ship; a truck was rented, the printed pages loaded and off they scurried through the dark night eight hundred miles to our bindery in Arizona. With deposit paid and time reserved, there was no room for delay. The bindery had courageously committed to completing the impressive task of binding 700 books in three days – mere mortals require three weeks. Our affiliate binder is clearly from the planet Kal-El.

With pages printed and delivered safe and sound, everyone released a sweet sigh of relief…right? No!

The usual calls were made, checking on the status of road weary pages. “Hm, that’s odd. No one is answering the phone at the bindery.”

The first day comes and goes with no word to be had. The bindery is radio silent! 48 hours to go and the client is worried but Bacchus Press kept its cool.

The lonely sound of crickets soon disrupted by the sound of the phone -it’s the bindery atlast!

“A what ripped the roof off?”

“A tornado – a tornado ripped our roof off!”

At this point, one might imagine that god himself…or herself, had taken real issue with this smythe sewn, hardbound commemorative book and the chance of even a single copy of this demon print arriving at the scheduled GALA event celebrating this momentous occasion was bleak.

Against all odds and formidable forces, the powers of Bacchus unite and the book was printed, bound and rush delivered on time.

It is this level of service, impeccable even by the ancient Persian Empire standards, which inspires our clients to return again and again, knowing that their print job, big or small, will be delivered on time and looking oh so very excellent.

Do not underestimate Bacchus Press. Go ahead, take your best shot.

You order…we deliver!

Until next time, keep it Green.

If you enjoyed this article, get email updates (it’s free)

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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Wondering if the term “mill broke” is slang for laid off…it’s not.

By Winn Apple   |   Published March, 2013

Before we dive into the riveting topic of mill broke, I must inform you that I was unable to uncover a slang term for laid off. I did, however, find a plethora of entertaining urban substitutes for getting fired – all of which pertained to very specific conditions under which the termination was delivered.

Before we begin today’s lesson, allow me to share a few of the gems I found on http://www.urbandictionary.com.

1. Adobbin – getting fired via mail courier cause you don’t answer your phone.

2. Cyber Sacked – getting fired via email or social networking site.

3. Bangalored – getting fired from a job because it was outsourced to an offshore company

“Ok Bacchus P., enough fun and games,” you may or may not be saying to your computer screen, “what is mill broke?”

Besides being my number one vote to fill a rather important slang gap, it is in actuality the paper trimmings and other paper scrap generated at the paper mill.

WOW is right!

“What happens to the mill broke?” you ask.

Well, it doesn’t receive an unemployment check, but rather it is put right back to work. In various amounts, it is added to paper which has been recovered from responsible recyclers like you and then magically transformed into recycled paper.

Now here’s where the distinction “recycled” gets a bit fuzzy in definition. Hold on to your hat folks, the story is about to peak.

All recycled papers are not created equal. There, I said it!

There are four ingredients that can be used in varying percentages when making recycled paper –

1. Mill Broke – which we’ve covered.

2. Post Consumer Waste– the paper products you recycled. You’re so responsible!

3. Pre Consumer Waste – the paper products that exited the mill but never made it into your shopping cart, such as magazines collecting dust on rack at the checkout stand – though I have seen you secretly leafing through that National Enquirer!

4. Virgin Pulp – wood pulp made from newly cut trees.

Paper manufactures can get pretty liberal with the use of the term recycled. The percentages of recycled material used can range from 10% to 100%, though by E.P.A. (Environmental Protection Agency) standards, recycled paper should contain atleast 30% post consumer waste.

To top it off, some papers don’t even contain post or pre consumer waste. It may only contain mill broke and maybe not much of it.

Here you are loading up your reusable, hemp grocery bag with recycled goods, gleefully skipping down the road thinking to yourself, “Look at me buying recycled paper. I sure do feel good about it!” And you should, despite the fact that you just got bamboozled by a pack of paper touting the recycled logo. Despite the trickery, you can still sleep sound knowing that there are some pretty amazing organizations out there committed to keeping our majestic redwoods and ancient forests safe – organizations like Canopy and FSC.

And, though yes, trees were indeed harvested to make that pearly pack of paper, it may be of some relief to know that most non-recycled papers come from trees specifically farmed for use in paper products, though not cutting more trees is the preference.

To find out what percentage of the paper was made from previously used paper, check the package – it should be listed. You can also ask your printer what percentage of post-consumer waste is used in the papers they offer. Certified Green Printers, like Bacchus Press, generally offer a vast selection of recycled paper, most containing 80% – 100% post consumer waste.

Keep in mind that the right paper makes a difference not only for the environment but for the finished quality of your project, and 100% recycled paper might not be the right one for the job. Our super awesome customer service representatives would just be tickled pink to help you in your paper selection. Really!

Just remember, you can trust Bacchus Press for an eco-friendly and excellently executed print job – the results of which will impress your boss, undoubtedly leading to job security and in turn you won’t find yourself in the unemployment line…mill broke.

Till next time folks, keep it green!

If you enjoyed this article, get email updates (it’s free)

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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What do spam and Green house gas have in common, besides not being delicious!

By Winn Apple   |   Published Feb., 2013

Now let’s just clear one thing up before we get started, Spam the canned meat IS delicious, particularly when you are on a hiking trip. I promise you’ll salivate after a long day of hoofing up them thar hills as a slice’a that is roasted over a roaring camp fire – its unidentifiable juice dripping down the length of that twig you have skewered through it. Yum is right!

Indeed, this satisfying canned substance is not the topic of today’s discussion. The spam I speak of is the sort you find in your email inbox, if not effectively filtered and directed into your trash. These lil buggers are not only annoying, but harmful and costly.

Over 183 billion spam emails are sent hurling through cyber space each day. That’s a lot Carl Sagan!

What in the world does that have to do with Green House gas? Well, it takes energy to generate, screen delete and store these pests. Let’s not even talk about the havoc that could be wreaked upon your operating system after opening an infected one. I know, I know. They call to you like sirens at sea, begging to be opened with tantalizing subject lines such as the following gems I discovered on cracked.com

1. Maintain your weight. amputate.

2. Two days of great sex for under $5

3. Just sign up and understand that your life was suxx before.

4. Hey girl how are things I once was a post man

Enough with the silliness, let’s get back to the topic at hand – the dangers of spam.

Admittedly it is tough to measure the amount of energy consumed by such a tiny lil thing – but it has been estimated to contribute greenhouse gases equivalent to over two billion gallons of gasoline each year. That would be equal to the carbon footprint of driving your car around the globe 1.6 million times.

And those computers we use to receive all these bits of spam often end up in landfills. Less than 20% are recycled. The electronic waste which ends up in our landfills are in danger of leaking toxins – lead, mercury, and cadmium make their way through the soil and into the water we drink and are ingested by the fish we eat. I imagine the fish won’t be too pleased when they catch wind of this. Keep alert on your next fly fishing trip. Those forty pound rainbow trout could be staging a coup.

Let’s talk about storing all those uber important emails we receive. Lots of juicy stuff stored at the data center. These facilities require an enormous amount of energy to heat, cool and power. According to the New York Times, data centers around the world consume more energy in one year than the entire country of Sweden.

In the midst of our rapidly advancing technology, we forget that everything has a cost. Even burning a CD or DVD generates 4 times the amount of CO2 than printing a 100 page four-color report. Those shiny little spheres are very difficult to recycle to boot!

Here’s another fun fact, Swedish researchers found that reading the news online for 30 minutes produces more CO2 per year, per reader than reading a printed news paper. Yes, it actually produces less CO2 to create your news paper each day, all year long. Admit it, you miss sending your four legged, floppy eared pal outside to fetch your paper while you brew your first cup of coffee – your dog, not your significant other. Jeeze you people are twisted!

As responsible folks, we try our darndest to make environmentally sound decisions, but our busy lives require us to take a few shortcuts along the way – shortcuts that Mother Nature doesn’t particularly appreciate. Don’t be hard on yourself. You’re doing your best and you should know that you do make a difference with even the smallest of efforts!

Consider this next time you sit down and prepare to craft a heart melting love email or a sexy text promising a rumpus to remember for under $5 – an actual love letter has been averaged to linger for over 65 years, a text or email, 5 seconds. Or worse, your smoldering hot email might just be rerouted to junk where it will wallow in a sea of spam.

Personalized, eco-friendly cards printed at Bacchus Press would never suffer such a tragic fate. They’d be way to sexy to ever toss. Drop us a line, we’ll help ya create something fetching…you smoldering Casanova, you!

Till next time, keep it green!

If you enjoyed this article, get email updates (it’s free)

A few great sources of information for this blog:

McAfee
 , newyorkgarbageEnvironmental Defense Fund ,ewasteguideNew Page Paper

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.

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