Who shot QR?

By Winn Apple   |   Published January, 2013

Everyone with the decoder installed on their smart phone…that’s who!

If you were hoping I would announce the return of your favorite late night soap opera, I’m sorry to say that I am not. Though I imagine a revival of Dallas is in the pipelines somewhere.

Let’s review a bit of what we know of this nostalgic sounding acronym.

QR Code, aka Quick Response code, is a matrix barcode which is encoded with text, URL or other data. The looks of it are reminiscent of the late 70’s video game, Space Invaders, after a few of the enemy had been successful shot down -with its black modules arranged in a square pattern on a white background.

The code requires a QR code reader to translate its cryptic message. An application for this mysterious translator can easily be downloaded as an application to your smart phone allowing you to roam about, reading codes on a whim.

Despite its popularity in Japan, the QR code has only recently hit mainstream America. Always at the forefront of technology, Japan began equipping its cell phones with QR code readers over four years ago -most likely in anticipation of its growing popularity.

It’s not uncommon to find QR codes prominently placed in many of GAP Inc.‘s marketing campaigns. Walking into Old Navy, don’t be surprised to find QR printed onto a large poster hanging in the window or colorful flyer displayed at the checkout counter announcing a sweepstakes of some sort – directing you to utilize the code to obtain important information on how to enter for a chance at the grand prize.

Whipping out your smart phone, eager for a chance at Justin Bieber tickets, you swiftly snap a shot of QR and off you go. With speed and ease you are safely delivered to a unique URL. The associated landing page, as promised, delivers all pertinent information. You enter the contest and wait patiently.

All sorts of restaurants and retailers utilize QR code. It can be a real convenience if you are a foodie who frequently passes by restaurants that look interesting. With no time to stop in for a bite, you snap an image of the code conveniently printed onto the menu and off you go. A new URL has been successfully stored with all of your other eatery URL’s. Just thumb through those when you’re hankering for a new place to grub.

Directing individual QR codes to a unique and personalized landing page is another effective marketing strategy for converting direct mail recipients into new clients. With the ability to propagate each page with your potential clients name and information specific to them, you’ll be far more likely to catch their attention.

The uses for QR codes are countless. Its versatility and convenience makes it the perfect marketing tool, offering consumers direct and instant access to everything from movie trailers to nutrition information. You’d be hard-pressed these days to find a catalog not sporting one.

Next time you set out to print up new marketing material or direct mail campaign, consider adding a QR code.  Save yourself some time, money and hassle by using a printer, like Bacchus Press, who can handle the entire project from print to mail.

And when you’re ready to discuss the next night time soap, drop me line.

Till next time, keep it Green!

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.


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