“It’s not easy being Green!” – Kermit the Frog

By Winn Apple   |   Published April, 2012

“It’s not easy being Green!” – Kermit the Frog

That ole frog said a mouthful. It’s not always easy being Green. Not to mention downright difficult to ascertain the validity of such claims by others.

Even picking up a few basics at the local grocer can cause you to scratch your head. It gets pretty darn confounding perusing the variety of classifications listed on egg cartons alone – neatly displayed on your grocer’s refrigerated shelves. Organic, Cage Free and Free Range, what’s it all mean? Attempting to decipher the multiple distinctions is enough to make even the brightest feel a bit doltish.

I imagine many of you feel equally mystified around the topic of eco-friendly printing.
Manufacturers make all sorts of claims without proper regulations being enforced. Recycled paper is certainly no exception to the rule; the percentage of post consumer waste used in the production is varied. All recycled papers are not created equal.

How does an average Joe like you and I go about verifying the environmentally friendly status of products and services without spending hours of research?

Luckily, there are a quite a few organizations devoted to the protection of our environment – many of whom you can look to when choosing a printer. The high standards required to garner their affiliation and certification can act as a beacon, guiding consumers to the very Greenest of Green.

Many printers claim to be eco-friendly, advertising recycled paper and soy/vegetable based inks. While these steps are important and certainly do make a difference, these alone do not a Green company make.

A Certified Green company, like Bacchus Press, has made significant changes to their business operation in order to pass a stringent set of requirements set forth by Green organizations.

For companies like ours, it can cost as much as $300,000 to become a Green Certified Business. Lighting, plumbing, electrical – these are just a few on a long list of upgrades necessary to ensure the highest conservation of energy and resources– thus reducing waste and carbon emissions.

Ok Rockefeller, what next? Well, let’s take a look at paper.

FSC and Canopy are two prominent organizations who ensure the safety of our ancient forests and responsible forest management. If either of these logos are associated with the paper your printer provides, you can rest assured that they contain a high level of post consumer waste and come from responsible sources. Please note that just because your printer is FSC Certified, it does not mean that all of the paper they offer is FSC Certified. Don’t worry.
You can always ask your printer for advice. We are very helpful!

As if all of that wasn’t enough; let’s take a look as offsetting carbon emissions. Companies like Carbon Fund, offset energy consumption and carbon emissions by supporting third party projects directed at renewable energy, energy efficiency and reforestation. The dollars contributed through Carbon Fund help finance the future of alternative resources.

Next time you’re ready to place your print order, look to Bacchus Press. We take the guess work out of eco-friendly – providing printing you can feel good about.

Until next week, keep it Green!

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com – the best darn place to find short stories for kids.


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