P>By Winn Apple | Published May, 2011
…is what you exclaimed upon seeing that banner ad promoting free business cards from Gochamny Printing.
Excitedly you zip over to their website and begin crafting nothing short of a masterpiece on 2 x 3.5 card stock. You wrestle with fonts, carefully deliberating which one most accurately represents you. An hour or two later, after multiple color changes and image substitutions, you are ready to order!
“Crap” is what you snipped upon realizing that you were being charged $20 for shipping ground on a box that weighs .25lbs.
In an effort to remain positive, you give gentle shrug and begin entering your credit card information. You had after all spent precious hours designing your sharp looking business card, using their really nifty design tool and were eager to see the finished product.
“#*@$$*”, is what you growled after excitedly ripping into the box upon its arrival, only to find that the last two digits of your phone number were missing.
Before we tear into a tangent, let’s take a moment to consider the bright side. Your handwriting is superb! Your business card, with those MIA digits hand written in, will undoubtedly stand out amongst all the other business cards that have been casually tossed into the waste receptacle.
Undoubtedly you have also learned your lesson grasshopper and will not be lured in by promises of getting more than what you pay for.
I am sure that there are plenty of folks who utilize the free business card promotion without issue. You just happened to be one of the unlucky few.
The real issue in question here is not your lack of attention to details, but the printer’s. More than likely, a printer promoting free business cards will not spend the money on the labor required to review your file and notify you of issues. This would be far too costly an expense to absorb.
You should also not assume that even if you were paying for your delightfully designed business cards, that your printer will take the time to inspect your file for issues.
The good news is there are printers who actually look at your file before printing and will contact you regarding any issues they find…before sending it to the press. You don’t even have to ask nicely, they just do it without prompting from you because they care about your immense satisfaction and are committed to producing a top notch product. It’s their reputation on the line if they are indeed quality printers.
Not only will they alert you to issues, they will take the time to discuss appropriate paper selection, should you decide to call them for a bit of advice.
Many of the printers out there, who offer the ease of placing your print order online, do not offer the peace of mind that comes with knowing customer service is a priority. Let’s face it, sometimes, you just wanna click a button and get on with the rest of your busy day. You don’t want to pick up the phone and talk to someone about a business card. That doesn’t mean you don’t care what it looks like.
Remember, your business card, albeit small, will most likely be your first impression and may very well be your last. You’re good at what you do and deserve to have a stunning card to represent you and your business properly!
Now, time to shake off the botched order and get back into the game.
Give us a call, drop us an email or send us a carrier pigeon. Bacchus Press will get you the business cards you deserve- with all the digits present and accounted for!
P.S. I know you’re miffed and all, but could you recycle those second-rate business cards rather than hurling them into the trash?
Until next time…keep it Green!
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com
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